Short track
MSc
Semester 1
- Commercial business strategies in sport organisation
- Commercial & social sponsorship and operational activations
- Sport media consulting and event communication operational strategy
- Sport career services
- Event, experiential, social and cultural marketing for sport & e-sport
- International sport business projects and business intelligence
- Legal framework for sport competitions and their stakeholders*
Semester 2
- Strategic management and sales & digital marketing in sports organisations
- Brand management in sports organisations
- Fan experience & stadium strategic management
- Corporate social responsibility in sports and destination marketing
- Economics and finance of professional teamsports
- Celebrity & talent marketing management
- Contractual organisation of sport events*
*Courses also available in French
ADDITIONAL CONTENT
ALUMNI NETWORKING & COACHING
SPORTS EVENT STUDENT EXPERIENCE
MEMOIRE
STAGE DE 6 MOIS A L'INTERNATIONAL OU EN FRANCE
Long Track
Pré-spécialisation
PRE-SEMESTRE
Online introduction to business management (fast track for non-managers)
Cours de mise à niveau disponibles avant la rentrée.
SEMESTRES 1 & 2
FONDAMENTAUX DU MANAGEMENT
- Innovative strategies for sustainable entrepreneurship
- Financial performance management
- Business & sustainability: transition & durability
- Public speaking, visual communication & design
- Data management
- Marketing reconsidered
- Team management & inclusivity
- Ecological challenges & organisational management
Compétences Expertise-métier
- 2 cours de pré-spécialisation en sport & event management
LEARNING BY DOING
- Impact project: Transition, sustainability or inclusivity
Mise en situation
- Case studies: Decarbonation & business methodology
- Corporate Project : Challenge Open Innovation: Mission de conseil d'un mois sur une problématique d'innovation réelle et actuelle d'une entreprise. Les projets d'entreprise permettent aux étudiants d'acquérir une expérience pratique de la conduite et de la stratégie d'entreprise. Il sont également confrontés à la complexité des processus décisionnels. Les étudiants sont accompagnés par leur tuteur KEDGE. La mission est effectuée en groupes de 4 à 5 étudiants. Combinaison de travail collectif et individuel. Présentation finale devant l'entreprise et le tuteur KEDGE.
COURS ADDITIONNELS
- Langues : anglais / FLE (français langue étrangère)
- Hard skills
- TOSA Excel & coding skills
- TOEIC preparation
- Orthodidacte
Possibilité de faire un semestre à l'étranger en université partenaire
Votre expérience au choix
- Stage en France ou à l'étranger
- Réaliser un autre corporate project
MSc
SEMESTRE 1
- Commercial business strategies in sport organisation
- Commercial & social sponsorship and operational activations
- Sport media consulting and event communication operational strategy
- Sport career services
- Event, experiential, social and cultural marketing for sport & e-sport
- International sport business projects and business intelligence
- Legal framework for sport competitions and their stakeholders*
SEMESTRE 2
- Strategic management and sales & digital marketing in sports organisations
- Brand management in sports organisations
- Fan experience & stadium strategic management
- Corporate social responsibility in sports and destination marketing
- Economics and finance of professional teamsports
- Celebrity & talent marketing management
- Contractual organisation of sport events*
*Courses also available in French
ADDITIONAL CONTENT
ALUMNI NETWORKING & COACHING
SPORTS EVENT STUDENT EXPERIENCE
MEMOIRE OU BUSINESS GAME
STAGE DE 6 MOIS A L'INTERNATIONAL OU EN FRANCE