Parcours de formation "Marketing"

FONDAMENTAUX DU MANAGEMENT

• Innovative strategies for sustainable entrepreneurship
• Financial performance management
• Business & sustainability: transition & durability
• Public speaking, visual communication & design
• Data management
• Marketing reconsidered
• Team management & inclusivity
• Ecological challenges & organisational management

Compétences Expertise-métier

• 2 cours de pré-spécialisation en marketing

LEARNING BY DOING

• Impact project: Transition, sustainability or inclusivity

Mise en situation

• Case studies: Decarbonation & business methodology
• Corporate Project : Challenge Open Innovation: Mission de conseil d'un mois sur une problématique d'innovation réelle et actuelle d'une entreprise. Les projets d'entreprise permettent aux étudiants d'acquérir une expérience pratique de la conduite et de la stratégie d'entreprise. Il sont également confrontés à la complexité des processus décisionnels. Les étudiants sont accompagnés par leur tuteur KEDGE. La mission est effectuée en groupes de 4 à 5 étudiants. Combinaison de travail collectif et individuel. Présentation finale devant l'entreprise et le tuteur KEDGE.

COURS ADDITIONNELS

• Langues : anglais / FLE (français langue étrangère)
• Hard skills
  • TOSA Excel & coding skills
  • TOEIC preparation
  • Orthodidacte

Possibilité de faire un semestre à l'étranger en université partenaire

Votre expérience au choix

Cours approfondis pour développer des compétences marketing clés :

• Culture, consumption and marketing
• Strategic Brand Management
• Digital marketing
• Sustainable Marketing
• BtoB Marketing
• Services Marketing
• Marketing Decision Making

Choix d'une spécialisation parmi :

• Applied Neuroscience Psychology for Analysing Customer Experience (Marseille)
• Data Analytics and Artificial Intelligence (Bordeaux, Marseille, Paris)
• Luxury Experience Management (Bordeaux, Paris)

Focus sur une expertise ciblée sur des métiers ou secteurs spécifiques

Vous devez sélectionner une EET de votre choix : 4 disponibles pour la rentrée 2023-24 :

BRAND MANAGEMENT - Bordeaux & Marseille

• Experiential branding & consumption
• Product Manager
• Communication & creative strategy
• Building a community around a start-up brand
• Trade & in-store marketing
• Advanced Quantitative Methods
• Data & user behavior
• Sales Negotiation & Leadership
• Advanced qualitative & quantitative methods (for all students entering directly to the specialisation year)

KEY POINTS

- Live case study with world-class brands

NEGOTIATION & KEY ACCOUNT MANAGEMENT - Bordeaux

• Selling to business customers
• Key account management by objectives
• B2B relationships in retail
• Data & user behaviour
• Advanced quantitative & qualitative methods
• CRM cloud based solutions including salesforce
• Sales negotiation & leadership
• Qualitative and quantitative research (for all students entering directly to the specialisation year)

KEY POINTS

- To take opportunities in BtoB businesses
- Case study with industry leaders
- Salesforce (CRM application) training

COMMUNICATION & EVENT MANAGEMENT – Marseille*

• Communication strategies (FR)
• Experiential branding & consumption (EN)
• Communication & creative strategies (EN)
• Communication and e-sport (FR)
• Project management for events (FR)
• Video creation (EN)
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
• Building a community around a start-up brand (FR)

KEY POINTS

- Case studies with industry leaders in communication
- Strong involvement with stakeholders in the sports industry
- Project management in groups

INTERNATIONAL MARKETING - Paris

• Cultural branding and communication on global markets
• Market intelligence in global markets
• International channel strategies
• Negotiation in an international context
• Creative thinking & methods
• Intercultural management
• Qualitative and quantitative research (for all students entering directly to the specialisation year)

KEY POINTS

- A cultural perspective of marketing & consumption
- A managerial approach of international
marketing strategies & business development
- A better understanding of consumers at the cultural level
- Live Case study
- Case studies with world class brands

Digital Skills Certifications
Develop the digital skills essential to any marketing manager: a customizable training course to prepare for professional certifications:

- Coding Skills - Level 1 & 2 with Le Wagon
- Google Analytics
- Adobe Photoshop (TOSA)
And more …

DISCOVERY DAYS: 2-day in-company immersion

6-MONTH INTERNSHIP ABROAD OR IN FRANCE

FINAL DISSERTATION