Parcours de formation "Marketing"

• Strategic thinking
• Financial performance
• Data management
• Excel certification (TOSA)
• Business & ecological transition
• Business & social change
• Ecological challenge & organisational management
• Public speaking
• Visual communication & sustainable impakt
• Team management
• Business & sustainability
• Chat GPT leadership lab
• Coding skills
• Challenge Open Innovation: Consultancy mission on a real and current issue of a company

PRE-SPECIALISATION COURSES

• Marketing reconsidered
• Procurement
• Qualitative & quantitative research

CHOICE OF EXPERIENCE

• Internship in France or abroad
• Academic partnership

Advanced content to develop key marketing skills

• Market intelligence
• Marketing decision making in a circular economy
• Sustainable marketing
• Business model & digital economy
• Strategic brand management
• Creativity & pitching
• Qualitative & quantitative research

Digital certifications

• Data OpenCertif
• Coding skills Level 1
• Advanced Excel
• Google Analytics
• TOSA Power BI

Optional specialisation courses

• Culture, consumption and marketing
• Strategic brand management
• Digital marketing
• Sustainable marketing
• Marketing decision making

1 specialisation track to select among the following list:

•    Data analytics & AI (all campuses)
•    Key account management & business negotiation (Bordeaux)
•    SEO & SEA (Marseille)
•    Intercultural management & international negotiation (Paris)

Specific focus on expertise targeted on specific occupations or sectors. You must select an EET of your choice, 4 available for the 2025-26 school year:

• Brand & product management: Define and implement sustainable and profitable brand and product strategies. (Bordeaux campus - full time)
• Brand management & communication*: Manage a brand’s image and reputation while developing dedicated communication strategies. (Marseille campus - work study)
• Digital marketing & sales*: Learn the tools and challenges of digital marketing and its commercial aspects. (Marseille campus - work study)
• International luxury marketing: Develop a global marketing vision to excel in international luxury marketing. (Paris campus - full time)

*Partly taught in French.

DIGITAL SKILLS: At least one of the following: Google Ads/Hubspot
(CRM)/Amazon Marketplace certification/Coding Skills Level 2/
Adobe Photoshop/Retail Media (Numberly)

DISCOVERY DAYS: 2-day in-company immersion

6-MONTH INTERNSHIP (abroad or in France) – Available exclusively for students enrolled in one of the full-time tracks

FINAL DISSERTATION

Conditions d'obtention du diplôme : La validation de l’ensemble des requis diplômants est obligatoire. La confirmation de la diplomation sera effectuée par le jury de diplôme.

Modalités d'évaluation : Les méthodes d’évaluation peuvent inclure une variété d'approches telles que des études de cas, des présentations, des exercices pratiques, des tests écrits, des projets de groupe, et des évaluations orales. Ces différentes méthodes permettent de mesurer les compétences et les connaissances acquises de manière approfondie et diversifiée.